First of all, what is SOA. For those of you living in a cave for the past few years, here is what Wikipedia has to say about Service Oriented Architecture. More information can be found here. (nice Blog, partly in german)
Basically you can think of it as a mall. You, walk into the mall and get the things you want from interfaces, in this case the counter. Someone else does the work and you can get everything as a service.
The callenge I see is introducing that Service Oriented Architecture in companies that need their creativity to be successfull.
There are two ways to get that working. You could either export your chaos to analysts who have to do the structure and the methodical work, or you teach your creative workers how to do good and solid planning to be able to structure their creativity in a low detailed form. What you get is a method to do good projects and a better output. Your workers will even start to work more efficient because the time they used to redo things will disappear.
For that to work the modelling languages have to get even more easy.
Tags: creativity, SOA
